Launch your brand with minimal friction: Merge handles compliance, licensing, and back office while your brand takes center stage. No broker license required.
Launch your brand in days — not months
Choose your brokerage name
Onboard agents and set your own commission splits.
Merge provides logo, design, and website support to fit your brand.
Merge remains the broker of record and handles compliance — you own the brand and client relationships.
Your brand. Our license. A seamless partnership
Operate publicly under your own DBA. Full brand control, marketing, and client-facing identity.
Low barrier to entry: $200 one-time DBA filing plus standard agent fees.
Predictable ongoing economics: Flat monthly fee & flat low fee per transaction.
Merge manages compliance, errors & omissions insurance, guidance, transaction processing, and regulatory obligations.
White-glove back office — we stay behind the scenes so your brand shines.
Launch your brand in days — not months
Choose your brokerage name and pay the $200 one-time DBA filing.
Set up agents under your DBA: $75/month per agent grants access to Merge’s systems and support.
Each closed deal is billed $1,000 (or processed as 80/20 when GCI < $5,000).
Merge remains the broker of record and handles compliance — you own the brand and client relationships.
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