Merge gives you the freedom to build your own real estate company under your brand, with our infrastructure behind the scenes. Whether you’re ready to go independent or want to create something entirely new, we provide the tools, compliance, and support so you can focus on growth—not red tape. You bring the vision, we’ll handle the heavy lifting.
With Merge, you can launch your own brokerage under your name and vision—no franchise fees, no co-branding, no compromises. You control the brand, the culture, and the direction of your company. Whether you’re building a boutique firm or scaling a regional powerhouse, we give you the freedom to lead with your identity front and center.
Behind the scenes, Merge powers your business with the tools and infrastructure of a modern brokerage. From compliance and transaction management to agent onboarding and tech integrations, we handle the operational complexity so you can focus on growth. It’s everything you need to run a company—without the overhead of building it all from scratch.
Building your own brokerage means building a team that shares your values and vision. With Merge, you can attract top talent by offering agents what they truly want: brand freedom, modern tools, and a leader who puts them first. Our platform helps you create a standout value proposition—one that keeps agents loyal, motivated, and proud to be part of your company. You’re not just starting a business—you’re creating a destination.
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